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- BUSINESS, Page 52Tobacco Road's Dirty Ashtrays
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- An heir to a cigarette fortune portrays a grim family legacy
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- For Patrick Reynolds, 40, tobacco is the root of a small
- fortune and the object of a zealous crusade. A grandson of R.J.
- Reynolds, founder of the giant tobacco company, Reynolds enjoyed
- a privileged prep-school upbringing in Connecticut and Florida.
- But in the five years since he stubbed out his last cigarette,
- the sometime TV-and-film actor has become a militant antismoker.
- Now Reynolds has co-written, with author Tom Shachtman, The
- Gilded Leaf (Little, Brown; $19.95), a moralistic tale about a
- fortune built on tobacco and dissipated by reckless heirs. Says
- Reynolds: "The hand that fed me is the tobacco industry, and
- that same hand has killed millions of people."
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- Reynolds recounts that his grandfather was hesitant to cater
- to the budding cigarette craze in 1911 because he feared that
- the smoke from the paper wrappers might be harmful. But when
- scientific tests seemed to prove otherwise, Reynolds made the
- fateful decision to launch a new brand, Camel.
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- The resulting wealth, says Reynolds, ignited the flames of
- family ruin. Despite the author's wooden narration, he portrays a
- cast of heirs straight out of Dynasty: wastrels, alcoholics and
- eccentrics who became entangled in sordid divorces and murky
- crimes. Patrick's uncle Smith Reynolds, a daredevil pilot, died
- of a gunshot wound and was deemed a suicide. The author suggests
- that his uncle's second wife actually did the deed. Patrick
- Reynolds rarely saw his father, R.J. (Dick) Reynolds Jr., a
- chain smoker and heavy drinker who married four times and died
- at 58 of emphysema.
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- No family member in 40 years has held a major job in the
- company, which merged with Nabisco in 1985. The last ties were
- cut in January, when heirs sold their stock to Kohlberg Kravis
- Roberts, the investment firm that bought RJR Nabisco for $25
- billion. In his own small way, Patrick Reynolds has remained an
- annoyance to relatives and cigarette makers alike. If his book
- is successful, he says, he will donate a substantial portion of
- the profits to a lobbying group he is forming, the Foundation
- for a Smoke-Free America.
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